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EMI on Triple J’s album airplay
As reported earlier on ateaseweb.com, songs from the upcoming Radiohead album ‘Hail To The Thief’ were splattered across radio in Australia by Triple J. The leak took EMI by surprise. Director of Promotions Malcolm Hill said: “It is not something we had anything to do with. It hasn’t come from the band or the record company. It is theft. It must have been stolen”.
Arnold Frolows, music director of Triple J says he phoned EMI before playing the record. “First thing I did was phone the record company and there was enthusiasm to play it. The last time we did this was with the new Nirvana single. Something popped up and we played it right away. We expected to hear from the record company but they ignored it”.
Downloading of songs from the internet and broadcasting them is a breach of copyright and both parties agree. “It is against the broadcasting act PPCA” says Hill. “It has a ‘cease and desist’ on it now because they have the copyright” says Frolows. “It is a fine line between finding something and playing it. There is an argument that playing it once is letting people know what it is like but it is theft. I suggested we would play a few tracks and be done with it. It certainly wasn’t a bad bit of PR”. Frolows says they won’t be playing it again until it is released. Hill says EMI won’t be taking any action against Triple J but agrees if the commercial stations now follow suit it will be a major problem.
As to where the leak came from in the first place Frolows says “it would have to be pretty close to the band. I can’t imagine the record company doing it. It doesn’t help them at all. But we don’t know what is going on between Radiohead and EMI.”
As for listener reaction Frolows says there really hasn’t been any. “We didn’t pursue it far enough” he says. “There wasn’t major reaction. If we kept playing it overnight and again today we would start getting requests”. And his personal evaluation of the album? “The album is fantastic. It is what we have been waiting for the last few years. This is the album we wanted the last two albums to be” he says. [from undercover, thanks dr. benway]
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