Radiohead has plans to boost music sales by reaching out to fans through mobile phones. With sales of CDs on a three-year slide, the music industry sees mobile phones as powerful outlets for promoting artists and a new way of distributing music for profit — something it failed to do in the early days of Internet music-swapping.
Next month, members of Radiohead plan to reach out to fans directly over mobile phone networks on the same day they release their new record, said Vijay Chattha, spokesman for San Francisco-based IPSH!net, which developed the promotion campaigns. Ultimately, the industry hopes to drive CD sales and, eventually, direct sales of songs over mobile phones. [full story at bizreport.com]
Radiohead news on this day..
- Thom Yorke pays tribute to Gil Scott-Heron – 2011
- AP Interview: ‘There’s a ban on banjos’ – 2008
- David Cameron’s Fake Plastic Request – 2006
- Phil: “We’ve no new songs, not one.” – 2004
- Radiohead recharging their batteries – 2004
- ‘Go to Sleep’ confirmed as next single – 2003
- Field Day Festival permit update – 2003
- Win tickets for Radiohead’s M+ performance – 2003
- Thom in Spin – 2003
- Radiohead on Jo Whiley show – 2003
