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Thom on Make Trade Fair campaign

Thom Yorke commented on the photo shoot he did for the new Make Trade Fair poster campaign. All the shots, in which a celebrity is covered in foodstuffs, illustrate the plight of farmers who are systematically ‘dumped on’ by rich countries.

Yorke said: “How sweet does your chocolate taste when you know the producer in a country you will never see did not even get paid enough to feed his family? How sweet does it taste when you see the amount of profit a few multinational corporations make on it?

“How sweet does it taste, exactly, to know our own governments prevent these countries from ever getting off their knees and from ever being able to compete and get PAID, erecting barriers and then DUMPING on them from a great height whilst feigning concern? How delicious is it to know that sweet taste in your mouth is one of slavery, a nice new economic model? As it melts in your mouth, how sweet does your chocolate taste, now you know the suffering that it took to get to you?” [from nme]

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