Los Angeles tickets on sale tomorrow

Posted on May 24th, 2006.

Don’t forget to get your tickets for the Radiohead shows at the Greek Theatre in Los Angeles (June 29 & 30). Tickets go on sale at 10am through Ticketmaster.com and Ticketmaster outlets.

Apparently, radio station KROQ are giving away tickets to both Los Angeles shows.

And speaking of the whole ticket sales system… Ticketmaster is going to start auctioning off the best tickets to events online. The Internet has made it easy for speculators to buy tickets and resell them at huge prices at online sites such as Craigslist and eBay.

Ticket sites StubHub and RazorGator do nothing but resell tickets, charging both sellers and buyers service fees. Ticketmaster auction money is split between the promoter and artist, with Ticketmaster taking a service fee.

USA Today reports: With the Ticketmaster auctions, “the whole point was to try and recapture revenue that’s being generated on the back of the artist and promoter,” says Arthur Fogel, president of tour promoter TNA International, which is behind Madonna’s summer tour.

The best seats for Madonna’s Confessions tour have a face value of $350. The Ticketmaster auction averaged $400 to $500 a ticket, Fogel says.

David Goldberg, Ticketmaster executive vice president, calls the online bidding for show seats “a market solution to an industry problem. It makes it a much more level playing field.”

The problem is that the hottest shows sell out in minutes on the Internet. And, Fogel says, resale websites have made it easy for the ordinary computer user to become a ticket broker.

Auctions “move the concert market even further from its roots: music for the people,” says Gary Bongiovanni, editor of trade magazine Pollstar. “Concerts are supply and demand, and the person with the most coconuts gets the prize.”

But this won’t be starting tomorrow just yet, so good luck in beating those scalpers!


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