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Jonny on In Rainbows, Bitrates and tour
Jonny Greenwood talked to Rolling Stone about the upcoming performance in New York of his Superhet Popcorn Receiver. The magazine also asked him about ‘In Rainbows’.
Why did you choose to release the album this way?
Partly just to get it out quickly, so everyone would hear it at the same time, and partly because it was an experiment that felt worth trying, really.
Why the variable pricing?
It’s fun to make people stop for a few seconds and think about what music is worth, and that’s just an interesting question to ask people.
How would you respond to complaints about the sound quality – that 160 isn’t a high enough bitrate?
I don’t know, we talked about it and we just wanted to make it a bit better than iTunes, which it is, so that’s kind of good enough, really. It’s never going to be CD quality, because that’s what CD does.
What goals did you have for the album itself?
I suppose we wanted to get back slightly to Kid A in that we were spending longer experimenting and trying stuff out — it wasn’t so much of a performance-based thing, like Hail to the Thief. Other than that, it’s the usual thing of turning up with these songs and the pressure is, “Don’t fuck it up, don’t record them badly, don’t do bad arrangements of them, and do them justice.” So that’s what we’ve done.
What are your touring plans?
That’s exactly what we finally started talking about. Now that the album’s out, we can get together exactly how and where we’re going to tour.
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Make A Comment: ( 24 so far )
24 Responses to “Jonny on In Rainbows, Bitrates and tour”
nick
October 10th, 2007
coulnt agree more
just
October 10th, 2007
oh, p-p-please man, they really should come to Brazil, this time…
Rodrigo CL
October 10th, 2007
“Don’t fuck it up, don’t record them badly, don’t do bad arrangements of them, and do them justice.” So was it just too many cooks that spoiled the soup-turned-stew that is now ‘Videotape’!? - Ungrateful Radiohead Fan #5,437,896
Ungrateful Radiohead Fan #5,437,896
October 10th, 2007
“It’s the usual thing of turning up with these songs and the pressure is, “Don’t fuck it up, don’t record them badly, don’t do bad arrangements of them, and do them justice.” So was it just too many cooks in the studio who spoiled the soup-turned-swamp that is now ‘Videotape’!?
Ungrateful Radiohead Fan #3,467,928
October 10th, 2007
Hee there… Love the album.. really I do. I don’t know how I could have lived without it haha. If ANY of the RH-members read this… please come back to the Netherlands… We will treat you right,.. and I HAVE to see you guys. Thanks for the brilliant music.
Dextrow
October 10th, 2007
Will Radiohead tour with a ‘pay what you want for tickets’ concept too…
Paul
October 11th, 2007
I can’t believe all the people that have been whining about the quality. Very petty. That almost spoils it for me, can’t you just be happy that there is a NEW Radiohead album out?! (And more to come!!). Some of you people need toughening (sp!) up if you’re going to whine about that!
Discussing touring eh? Excellent. How about a ‘full’ tour of Australia then? 
;)
R
October 11th, 2007
Hope I can see you playing “Videotape” in Italy soon (Milan?).
anton
antonleroy
October 11th, 2007
Radiohead has cemented the fact that not one band can do it better. NOT ONE! I actually feel sorry for other bands because there’s nothing they can do about it. They have to get in line wait like everyone else to pay homage
chip
October 11th, 2007
Hello Radiohead. I hope that you guys know that there’s a continent called Asia on the map (it’s the biggest one there, can’t miss it). Please get your arses here to Singapore. Thank you
hijackedaffairs
October 11th, 2007
Hope they come to México City… 
I love House of Cards is my favorite form In Rainbows.
Lel
October 11th, 2007
I love the album. just love it. And Radiohead *must* come to Argentina. soon..
lucy*
October 11th, 2007
Radiohead needs to come back to St. Louis Missouri. We need you Radiohead, we need you. . .
stu
October 11th, 2007
ok, someone HAS to help me out… i still haven’t got the email, i don’t know who to call about it, i don’t what the hell is going on!! i just want my album. ‘m willing to take any suggestions…
qwerty
October 11th, 2007
USA! USA! USA! I don’t care where you will be in this Great and Beautiful country, I’ll be headed on a road trip to see Radiohead!!! We love you and want you presence here. Los Angeles, San Diego, Chicago, Kansas City New York… We Love You!!!
Raymond Swartz
October 11th, 2007
Radiohead…please come to southamerica
Frozenwintershit
October 12th, 2007
Hello folks, I dare to say, that this is your best Album. I will buy a vinyl-ülayer for the box, only for you guys! 
Anyway, please come to Germany! I know, ticketsales were bad, but your Concert in Oberhausen was the bomb. Maybe, there will be smaller locations, with more intimate atmosphere. Thank you for each second of this album
Markus
October 12th, 2007
dont forget melbourne, please dont get sick again thom
melbourne
October 12th, 2007
uh.. really? itunes does 256k through itunes plus.! and it’s digital. you don’t need a piece of plastic to present 320k. so does this mean there is a cd coming? if so, why not be honest about that up front? will it have any additional material? i don’t want to suggest manipulation, but did i miss something?
oh well.. i’m vinyl-bound, which is better than 320k….
mattmatt
October 12th, 2007
Love the album! Missed the 2nd concert in Hollandand then had to head home. Radiohead, PLEASE come to NZ. I’ve been waiting for 10 years.
Rasjad
October 12th, 2007
So it’s 2007, and we have been discussing branding, marketing strategy, business communication and the do’s & don’t’s of e-commerce on the internet for more than a decade. Along comes Radiohead, and suddenly it’s 1995 again, and everything we have learned seems to be forgotten. I had much sympathy for the band and their new business model. But having bought a download for roughly 10 USD, only to find that it contains low quality mp3, I feel cheated. The website gave no indication whatsoever that the download version would be sub-standard audio quality. It didn’t say anywhere that I had the option to wait and buy the regular CD. I for one want my money back. I will be interesting to see whether they behave like a proper online business this time.
Christian Matschke
October 15th, 2007
Update: I just got an email from WASTE announcing that I will get my money back.
I think they realized that what they did translated into educating music listeners to expect nothing from a digital download, and therefore pay nothing. Which is a severe danger to the future of their business model.
Radiohead now have restored my faith in their ecommerce activities. Which is a relief since I love their music.
Christian Matschke
October 17th, 2007
Love the new album, can’t wait for Rh to come back to San Francisco. I will be at both shows this time.
David
November 8th, 2007
any more than 160 and i would have violent orgasms