‘Free’ album still stolen on P2P-networks

Posted on October 19th, 2007.

Despite the fact that the new Radiohead album ‘In Rainbows’ was practically free for those who wouldn’t want to pay for it, the 10 new tracks were still downloaded illegally on peer-to-peer networks.

According to reports from Forbes and ARS, once the album became available at inrainbows.com, it spilled immediately onto P2P networks, primarily BitTorrent. Eric Garland, CEO of BigChampagne, a Los-Angeles-based company that tracks illegal downloading on the Internet, said the album was grabbed by BitTorrent users roughly 240,000 times in the first day of release and has tailed off since in “a perfect half-life curve.” Over the following days, the file was downloaded about 100,000 more times each day—adding up to more than 500,000 total illegal downloads.

That’s less than the 1.2 million legitimate online sales of the album reported earlier. But Eric Garland, Big Champagne’s chief executive, says illegal file-sharing is likely to overtake legal downloads in the coming weeks, given that many of those 1.2 million legitimate sales were pre-orders taken during the 10 days between when the band announced the album and its actual release last Thursday.With popular album releases, illegal download volumes normally outstrip sales, says Garland. But more surprising is that fans chose to steal music they could legally download for any price they choose.

The fact that the band let users set a price for the music also encourages the perception that the price of music should be up to the buyer. If both BitTorrent and Radiohead offer the album for the same price, fans might see little difference between the two sources. In fact, Radiohead’s move might even make BitTorrent look increasingly legitimate as a forum for picking up new music. Thus, assessing this as a “piracy versus free” issue isn’t exactly right; once some users got the message that it was “free,” it didn’t matter where they got the album.

Garland argues that this kind of digital theft is more a matter of habit than of economics. “People don’t know Radiohead’s site. They do know their favorite BitTorrent site and they use it every day,” he says. “It’s quite simply easier for folks to get the illegal version than the legal version.”

But for Doug Lichtman, an intellectual property professor at the UCLA School of Law, the volume of piracy following In Rainbows‘ release erodes the success of Radiohead’s innovation. “If the community rejects even forward-thinking experiments like this one, real harm is done to the next generation of experimentation and change,” he says.

Lichtman speculates that users may have interpreted Radiohead’s offer as a giveaway and so felt more comfortable downloading the album from other free sources. Fans may also have been turned off by the band’s requirement that users register by providing their name and e-mail and postal addresses.

The ultimate lesson may simply be that it’s hard to compete with free, Lichtman says. “Registration is a small barrier,” he says. “Sadly, even that little bit of cost might be too much.”


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39 Responses to “‘Free’ album still stolen on P2P-networks”

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A long time ago people stole all kinds of things but it was not talked about as much because there was no way to spread it across such a vast amount of people. A long time ago people would not buy the album because they didn’t have the money. Today people buy one piece of equipment that allows them to steal all kinds of things. The truth is true fans still fork out the money for a great album and beautiful artwork. That should be the main story. Keep us inform of the good things people do and that will spread across the the vast community.

Raymond Swartz
October 21st, 2007

What’s interesting here is the legal version is likely EXACTLY the same as the illegal version. Normally pirated music is not the same as buying a CD (lossless audio vs. lossy) and this is a difference. The product is not the same. The strange thing here is the product is a 160Kbps second MP3 file is still a 160 Kbps MP3 file after it is downloaded somewhere else. What’s interesting is the product is arguably free, and free on the bittorrent client, so the public sees no difference.

Sean
October 21st, 2007

im from “no cal” not “so cal”

a wolf at the door
October 21st, 2007

If I was a casual Radiohead fan who had heard about their new album and I knew I could get it quickly and easily on a filesharing network, why would I bother going through the registration process on the band’s website just to end up with the exact same files? It’s a matter of convenience. Nothing is stopping those people from going back later to make a payment.

Justin Johnson
October 21st, 2007

convenience? oh, come on… it only takes 3 minutes of your life to register on the band’s website..

Silvina
October 21st, 2007

Surely this isn’t particularly surprising… I dare say there’s not a single possible release method that would have prevented the album from spreading via the usual means. The information we should be interested in is how many people chose to pay something, and what, on average, they chose to pay.

It’s true that by legitimizing a free download of the album, Radiohead have made downloading it via torrent etc [i]feel[/i] more legitimate… but that’s largely irrelevant, as the people who obtained it via those means would not have paid anything had they gone through the site anyway.

There will always be people who will get it for free, no matter which angle you take. The question here is whether, regardless of that, this release method was still financially viable.

edweird
October 21st, 2007

That’s not entirely true though. You still needed a credit card, which a lot of teenage kids do not have access to.

Khristopher
October 21st, 2007

Sounds like people (in the article) are just trying to slight Radiohead’s immense success in their experiment. The record companies must have really freaked when they heard the numbers. Think about it.

So, like a govt. doing damage control, the record companies are going to try to find anything that casts a negative light on this event. Quite a lot in the music business changed on Oct. 10th.

Radiohead knew what they were doing.

Adam
October 21st, 2007

well, I pre-ordered the album on the website, then on oct 10 I tried to download the album but here’s the thing: I use Firefox and Download Accelerator for downloading things by default, so when I started downloading it suddenly stopped after 3 seconds or something, I obviously totally freaked out! then sent an email to waste and waited a few hours for an answer. When I couldn’t resist it anymore I went for the bittorrent download and that’s how I listened for the first time. In the afternoon I got an email from waste and downloaded it normally and deleted the downloaded file from the torrents.

Jorge
October 21st, 2007

i do not give a fuck
radiohead lick ass
i bought the box set
and now i am happy
it’s pretty much priceless
peole spend that much in an hour out at
a pub

marco
October 21st, 2007

i meant to say
radiohead kicks ass
” sorry ”
i was typing to fast.

marco
October 21st, 2007

of course theres gonna be people downloading the tracks on p2p networks, theyre just the curious bunch, if they like it theyll download it from the website next time and might even pay for it

imatumbler
October 21st, 2007

The fact is simple. The inrainbows.com server sucks and it takes more than 2 hours to download the album sometimes.

melmel
October 21st, 2007

Whatever, the server was working fine when I got the album.. less than 3 mins.

I can’t get Bodysnatchers out of my head.

Adam
October 21st, 2007

a credit card was not required for free download. (i chose the discbox, however)

bridger
October 21st, 2007

If you were a casual fan - wouldn’t it
be better to download the album where no
one was looking? - eg not have to type in
email, name etc. even if they weren’t keeping
tabs, wouldn’t it make people feel more at ease?
even if they would have paid nothing for the
album from inrainbows.com

did that make any sense?

lach
October 21st, 2007

Wow, are people really this stupid?

me
October 21st, 2007

what Adam said

s.a.y
October 21st, 2007

People are downloading it from peer-to-peer sites either because they don’t have a credit card, or they don’t want to give their credit card information when they’re paying $0 for the album…

Rob
October 21st, 2007

Problem is, I newer got the mail from W.A.S.T.E. And yes, radiohead should have used bittorrent for the spreading themselves. Regardless, it is still a success.

OM|
October 21st, 2007

I know “people” who ’stole’ it at a bt site because the offical site was overloaded and it was simply faster and easier to get it that way in the first few minutes it came out.

Mike
October 21st, 2007

In response to Khristopher…I bought the boxset (via my home email), but wanted to download the album on release day and listen to it straight away (at work). I entered £0.00 for the download, and was not asked for any credit card info. So saying that teenage kids with no credit cards could not access the download is not strictly true. Maybe these P2P using teenage kids were overcome with a moral panic attack…they couldn’t possibly legally ’steal’ an album from a website. I just think that people cannot be bothered registering personal details…blah blah blah blah whatever…

Spuff
October 21st, 2007

I think this a is pretty useless article. We all new this would happen, even Radiohead said they new it would happen. That’s WHY they did the download themselves.
Mental!

muzzatron
October 21st, 2007

Um, I thought the files are DRM-free for a reason? So the following statement “Radiohead might be pleased that their work is being downloaded as a whole, but would no doubt prefer that people get it from the band’s website” is obviously wrong as well as the constant use of the word “steal”. If the band went for revenue they would have protected the files, which they didn’t do - so that the album could spread out quicker. The journalists should get their facts straight instead of interviewing some outside “experts”.

rince
October 22nd, 2007

Adam puts it really well: the record companies are trying to cast a negative light on what Radiohead did for fear that more bands will do this, in the long run, losing money for major corporate music labels.

Radiohead’s strategy worked, any way you slice it. Other bands will follow. What we need to guard is a truly FREE Internet which permits bands the freedom to sell their music directly to their listeners.

concretejungle
October 22nd, 2007

My roommate downloaded “In Rainbows” from Radiohead’s website and paid a small amount for it. I was going to do the same until I found out that the music had been compressed to 160kbps. I’m a major fan of Radiohead and somewhat of an audiophile. Their music is full of so much distortion and echoing bass that it demands to be encoded at a lossless rate. I wasn’t about to pay for that quality, yet. So I bummed the copy from my roommate and plan to buy the album once they release it with a proper label. The box set is too expensive - as much as I’d love to give Radiohead that much money - because they deserve it - but I can’t.

Don
October 22nd, 2007

Remember, just because people downloaded it illegally, doesn’t mean that this was a failure. I believe that this was more successful than if they had just released a CD. The fans who would’ve bought it in the store probably “donated” full price (or else paid something and are committed to buying the CD later). As for other people, there are probably hundreds of thousands of people who were willing to pay something, but not full price.

Of COURSE the record companies are mad about this. There’s still pirating, but beneath that, the real reason they are mad is because pirating was lessened when the consumers knew that the band was getting the money. Basically, no one likes record companies, and the numbers seem to point toward that.

(I don’t know how many people buy vs. download a, for example, Britney Spears album. Yet, you have to take into account the difference in technical intelligence between a Britney and Radiohead fan. In other words, the ability to operate a computer, and download things.)

Josh
October 22nd, 2007

I have not downloaded it from the Radiohead website on purpous. I do not yet have a credit card, and could therefore not buy the digital version together with the boxset at the same time. Since I did not want to give the impression that the album was woth 0 dollars, I chose to download it elsewhere. Apart from that, it saves Radiohead costs probably, because they will have less traffic on their website.

Jonne
October 22nd, 2007

Who says it’s illegal to download In Rainbows via BitTorrent? Surely without a record label, the material has no copyright..

DLT
October 22nd, 2007

Pretty sure copyright exists independent of whether they have a record label, and yeah, the cost is 90 cents (USA) and the time/effort it takes to register to enter your info.

Also I am surprised how many people can’t read. If you bought the discbox you got the download with it, yet I read of many who did two transactions (i.e., bought the discbox and then bought the album for 0.00). Wonder how many people like that bought it “twice.”

Anyway I am more interested to see how many discboxes they sold.

Mike
October 22nd, 2007

no copyright?!?!

my friend, the law says it clearly:
if you create any work of the art, all copyrights automatically belong
TO THE PERSON THAT CREATED THE WORK OF ART. The only thing that record labels do is usually force the artist to give away his own copyrights to the label.

Therefore, Radiohead own all copyrights of the work they produce.

I’m not bummed about people taking it from P2P. Radiohead made TONS more money with this move, than if the album had simply leaked in advance, causing no revenue whatsoever for the group.

Overall, this was a smart move.

Bebio
October 22nd, 2007

no copyright?
don’t be so ignorant.
You don’t need a record label to own copyright. The author owns copyright as soon as it is created.
Registering with the Library of Congress helps with legal disputes but THEY ABSOLUTELY OWN THE COPYRIGHT!
Idiot

Embarrassed 4 U
October 22nd, 2007

My link was dead. You expect me to wait?

Wozza
October 22nd, 2007

Oh, and I paid for the box set so I wasn’t paying nothing. They still get my cash and I’m very happy for them too. I’ll always buy if it’s worth purchasing.

Wozza
October 22nd, 2007

Ion
October 23rd, 2007

Mike, if you choose 0.00 as price, also the transaction is free.

Dapp
October 24th, 2007

>> Lichtman speculates that users may have interpreted Radiohead’s offer as a giveaway and so felt more comfortable downloading the album from other free sources. Fans may also have been turned off by the band’s requirement that users register by providing their name and e-mail and postal addresses.

Pronsais
October 29th, 2007

“Lichtman speculates that users may have interpreted Radiohead’s offer as a giveaway and so felt more comfortable downloading the album from other free sources. Fans may also have been turned off by the band’s requirement that users register by providing their name and e-mail and postal addresses.”

But that doesn’t really make sense.

If anyone does a simple search, most of these p2p sites require one to join. One must submit an email address, and password. Thus, if those who are stealing the album are worried about identity theft, (which is unlikely) they’re mistaken. When one enters an email address, it’s easy to track back and eventually find out the offenders home address, phone numbers and all the rest.

I say these people are just looking to rip off all the music they can. We are not as innocent anymore as in the early day’s of home computers and downloading music. Thus, in my opinion, these people know exactly what they’re doing, and they’re doing it because they can. It’s as simple as that.

It ticks me off because I paid full price for the discbox. There is no justice when a terminally ill person (that would be me) does the right thing by paying, and the healthy rip-off what they want.

Pronsais
October 29th, 2007

[...] At Ease reports: *Despite the fact that the new Radiohead album ‘In Rainbows’ was practically free for those who wouldn’t want to pay for it, the 10 new tracks were still downloaded illegally on peer-to-peer networks. According to reports from Forbes and ARS, once the album became available at inrainbows.com, it spilled immediately onto P2P networks, primarily BitTorrent. Eric Garland, CEO of BigChampagne, a Los-Angeles-based company that tracks illegal downloading on the Internet, said the album was grabbed by BitTorrent users roughly 240,000 times in the first day of release and has tailed off since in “a perfect half-life curve.� Over the following days, the file was downloaded about 100,000 more times each day—adding up to more than 500,000 total illegal downloads. [...]

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