Trent Reznor on ‘doing a Radiohead’
As reported earlier, Trent Reznor of Nine Inch Nails has announced to leave his label for independence. Trent Reznor’s collaboration with Saul Williams, ‘The Inevitable Rise And Liberation Of Niggy Tardust‘, is available to download via Niggytardust.com for free from November 1.
Speaking about the way the album is being distributed on NIN.COM, Reznor said: “There are obvious similarities in how Radiohead just released their new record and they way we’ve chosen to. After thinking about this way too much, I feel we’ve improved upon their idea in a few ways that benefit you, the consumer.
“You obviously will be the judge of this in the end. One thing that is very different in our situation is that Saul’s not the household name (yet!) that Radiohead is, and that means we need your support on this more than ever.”
[source: NME]
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Make A Comment: ( 25 so far )
25 Responses to “Trent Reznor on ‘doing a Radiohead’”
jeeves
October 25th, 2007
I hope bands don’t become lazy because of this release method.
Iraq War
October 25th, 2007
192k mp3 for free
Sleep
October 25th, 2007
I doubt it would make bands lazy; if anything we’d hear a lot more output from the bands.
They’ve improved upon the system by offering the album either at 192k for free, or for five dollars, the choice of either 192k, 320k, or FLAC. I know which one I just paid for.
Aidan K
October 25th, 2007
Allowing FLAC is pretty cool.
Muldfeld
October 25th, 2007
In addition all downloads contain a pdf of artwork and lyrics and of course it’s all 100% DRM free.
Now we are getting to a proper model for digital distribution of music. Lower quality download is free while high quality download is at a price where the artist gets their royalty and the consumer gets a fair price.
Tom
October 26th, 2007
Very cool. The industry needs more changes like what Radiohead and now NIN are implementing.
Ryan Panda
October 26th, 2007
Hopefully many bands will start using digital distribution.
I applaud Radiohead for the idea. I hope you enjoy our improvements to the system, and hopefully others improve it even more.
I am ashamed of bands like Pearl Jam who had this opportunity and decided to blow it off for the comfort of advance checks from their label, a band who consistently sells out large venues and rakes in cash.
Any future nin releases will come in the digital manner, with physical alternatives.
Trent Reznor
October 26th, 2007
It’s also an improvement because of the specific descriptions of each option:
“I want to directly support the artists involved in the creation of this music.”
or
“I’m not concerned about that. I just want the music.”
I imagine that Trent & Co. will be able to derive a fairly accurate measurement of user preference and motivation by analyzing the results, which should be useful in examining the overall success of this new form of distribution.
miev
October 26th, 2007
I bet that is actually trent. pearl jam own
Listen
October 26th, 2007
i like radiohead’s system, it’s more autonomous. you can pay what you want. not just $5 or nothing. you can pay a $100 if want to support the artist that much. thank you for releasing music this way, it’s long over due.
videotape
October 26th, 2007
major props to both of them, this is awesome.
macbethscrazywife
October 26th, 2007
Saul Williams is an amazing poet and this is a great idea for increasing his exposure. Radiohead has a large and dedicated following so this is the next step in the experiment to see what a free/cheap online album sale will do for a lesser known artist.
I wasn’t disappointed with Pearl Jam signing with a new label, more surprised. They had the infrastructure with the digital bootlegs and certainly the dedicated and casual fan base to pull it off. To be fair to them they did release their first single for free on itunes. You could also download the album off the site if you preordered it at full price and also receive the hard copy as well. Really it all comes down to getting the music out there doesn’t it?
Kniving Out
October 26th, 2007
For those of you who have yet to listen to Saul Williams, I highly reccomend you check out his music (even more so know that Trent is involved). As Trent has said before, he is breathing life back into a dead genre.
The fact that two of my favorite artists are starting to do this now is even cooler. The whole bitrate of mp3s never bothered me before this whole In Rainbows thing.
Here’s my question: What’s the balance between your music sounding good, and saving space on your iPhone? I’m really not sure.
Carlo Orrico
October 26th, 2007
i’m glad they’re following the radiohead lead with this, and that they’re offering a higher-quality mp3/flac download. it gives me something else to look forward to (and take my mind off the wait for the discbox, heh).
one wonders if trent and saul would have had the courage, though, to release the album this way, had it not been for the release of ‘in rainbows’ going so well. oh, well… i’m just glad that maintaining a nine inch nails collection will probably be a little less costly in coming years, haha…
indigae
October 26th, 2007
I know I just paid the 5 dollars, and opted for the 320kbps MP3 files. It’s nice to be able to have the songs in high quality, since there’s no physical release at the moment. I was a bit disappointed in the bit rate of In Rainbows, but I suppose I can’t complain…I’ll be wetting myself when the discbox finally comes in the mail! ![]()
Ethan
October 26th, 2007
Radiohead was not the first to do this this year. Hip Hop artist MadLib and Talib Kweli put out teh Libration for free 6 month ago.
Give the revolutionary credits to the right person.
Quinn
October 26th, 2007
radiohead own
ur da
October 26th, 2007
hey Quinn, MadLib and Talib Kweli weren’t the first one’s to gave away free music either. what was revolutionary about radiohead releasing in rainbows was that they allowed fans to pick theyre own price. the first ever for the industry.
Rafael Calzada
October 26th, 2007
“one wonders if trent and saul would have had the courage, though, to release the album this way, had it not been for the release of ‘in rainbows’ going so well.”
one could simply look to previous interviews with Trent Reznor where he had planned on doing this with his own releases as soon as he got away from his label to find that yes, he would have had the courage. I don’t know about Saul, but Trent had planned on putting music out this way before Radiohead did this (and as said, other artists have done this, just no one as big) … and for the foreseeable future it seems that he intends on avoiding record labels altogether. Obviously, radiohead had an influence here, but I think it was more in terms of implementing a “free” version along with a 5 dollar version. As soon as I get the chance, I plan to pay for this, if only to support this model for the future.
Maury
October 27th, 2007
how do you know for certain that Radiohead didn’t plan this earlier? just curious.
Dapp
October 29th, 2007
there’s a couple of interesting interviews floating around with saul and trent where they discuss saul’s record and radiohead.
http://nymag.com/daily/entertainment/2007/10/trent_reznor_and_saul_williams.html
http://www.news.com/8301-10784_3-9807934-7.html
trent paid $5000 for in rainbows?! christ.
liss
October 31st, 2007
must of been $50.00
mark
November 1st, 2007
May people are saying that radiohead are not the first to do this, and this is true. However there are several factors that made what radiohead did unique. First, it is a big album, 4 years in the making, not just a collection of songs that a band is fiddling with. Or a band that releases 5 CD’s a year. Also while other people have given away free music, radiohead had a system, they gave people the choice to pay, and decide how much. Now \
other people have been more generous,
but noone was as smart. That is why it is great.
Mike
November 4th, 2007
i like radiohead system.hopefully many other bands be on “doing a radiohead”
sala
November 8th, 2007


In what ways have they improved on the system?