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Radiohead’s ‘In Rainbows’ ads online
On Radiohead’s YouTube channel a first advertisement is posted for the ‘do it yourself packaging’ of new album ‘In Rainbows’.
The ad [below] will be aired in the US starting next Monday. Expect a longer version of the ad on Friday.
Radiohead’s US label, TBD records also launched a dedicated Radiohead section to their site, where you can check some news, videos and also download various banners in all shapes and sizes at tbdrecords.com/radiohead.
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Make A Comment: ( 34 so far )
34 Responses to “Radiohead’s ‘In Rainbows’ ads online”
elbunk
December 13th, 2007
I think it means you can buy a real one and not a copy from internet… but I’ve seen better ads …
JF
December 13th, 2007
No. As stated in the news post, the ad is in reference to the “do it yourself” packaging. They’re motivating people to re-use old jewel cases. It is mentioned on TBD’s pre-order page.
evilhomer
December 13th, 2007
Also, I’m assuming in the next (longer) version of the ad, the white-gloved hands will perform a magic trick by combining the In Rainbows package with that empty jewel case. TA-DAAA!!!
evilhomer
December 13th, 2007
LOL that’s pretty bad. Hopefully the *full* version will be better.
Khristopher
December 13th, 2007
hahahahahahahaha Wow. I didn’t know Mickey Mouse did work for ATO.
Stinky Beetle
December 13th, 2007
er… TBD I meant. hahaahahaha. Whoever made that ad needs to be fired.
Stinky Beetle
December 13th, 2007
wow, coming from the band that used those blipberts to promote Kid A… that’s… embarasing.
Joel
December 13th, 2007
I don’t have a fracking jewel case lying around. I don’t want to send in a hacked damaged one so they can mangle the booklet carelessly into it. I want a new CD with a nice new jewel case. I’ve never disposed of my artwork or the jewel cases that hold them. I’m gonna have to spend a dollar to buy a scratched up one from HMV to send to them?
This is silly. Hopefully the copies selling on amazon.ca isn’t part of this nonsense.
I guess it could be worse. They could could be using that gatefold or digipak crap. Fracking hate that because it doesn’t hold the CD properly and gets damaged easily.
Muldfeld
December 13th, 2007
i’m assuming you can keep it in the cardboard case if you want, so chill out!
indigae
December 13th, 2007
mudf, why do you hate the environment so?
n
December 13th, 2007
I don’t quite understand why Radiohead signed with TBD, what was previously Sideone Dummy. It starts to make me cringe when i see all this awful promoting such as the whole myspace page and this… I don’t know.
masterchopchop
December 13th, 2007
Yeah… I wonder how much of this is really cleared by the band. Maybe, they just handed TBD teh steering wheel as far as advertising goes.
Stinky Beetle
December 13th, 2007
yeah thom said in the nme interview that he didnt particularly care for the whole myspace, facebook, etc internet phenomenon, so i doubt these things were ok-ed by them. that myspace pg is probably just some fan. but then theres the youtube page, and facebook profile, etc. they went indie and actually became MORE popular,,,who does that?!!
twb2
December 13th, 2007
What happened to their whole “No Logo” sloganeering?
David
December 13th, 2007
It does make me happy, happy i bought the in rainbows box set:)
marcopanolli
December 13th, 2007
from that site, on the video section:
“jigsaw falling into pieces”
hahaha
Isaac
December 13th, 2007
NO CARDBOARD!
Plastic forever!!!
imatumbler
December 13th, 2007
“plastic forever!”
until we run out of oil, hahaha
Isaac
December 13th, 2007
I thought this was a great quote from you tube
“This is a great idea though, no? Presumably most people have jewel cases lying around. Having to put the album booklet and back into one yourself, rather than being given one, is an interesting way to reduce the waste involved in the album’s physical release.”
Dave
December 13th, 2007
is anyone else still waiting to receive their box set? i pre-ordered the first day, still hasn’t come…guess that’s what i get for living in the US waiting…patiently…waiting
-c
December 13th, 2007
The Belief-Action Nexus is wondering where his discbox is. Did anyone enjoy the stickers, etc. in Beck’s “Information” cd?
Dustin
December 13th, 2007
Being as I already have the Discbox I’m not too concerned about this release… although I am interested to see how many copies they sell considering the previous release via download.
Music By Day
December 13th, 2007
I did indeed enjoy the stickers very much!
The Information was really superb!
elbunk
December 13th, 2007
one of the worst ad ever…
Tank
December 13th, 2007
I’m with you -c, I ordered mine on October 1st and I am still waiting for it 
Dave
December 13th, 2007
I don’t hate the environment, but I’ve never thrown out a perfectly good jewel case, only the ones that are damaged and can’t hold my CDs. Who throws away perfectly good jewel cases? They break all the time. Also, card board is bullshit. In fact I’m much more likely to buy another copy of “I Might Be Wrong: Live Recordings” or “The Eraser” because the packaging isn’t protected and therefore degrades more easily after years of handling. How good is that for the environment. This is idiocy, perhaps due to morons who throw out perfectly good jewel cases, since they break so often!
Besides, jewel case manufacturing has improved in Canada lately; the older cases used to not hold onto CDs as well (the prongs would break more easily) and the rounded parts were used to hold in the booklet, which often just dented it. Now, the US model of long thin protrusions is used; it makes the CD a bit more difficult to take out, but doesn’t damage the booklet. All minor stuff to some of you that makes a big difference in the long-run.
This is not the answer!
Muldfeld
December 13th, 2007
it’s on sale for $9.99 at that site…that’s ridiculous. where cd’s usually run $14-$18 nowadays, look how much they are saving us consumers by not including the jewel case. come on, everyone has that one cd they are embarrassed they bought way back in high school. i will be tossing my alanis morrissette cd and replacing the jewel case with in rainbows. isn’t that ironic?? (double pun)
because alanis used to tour with rh and because that is the name of her song.
December 13th, 2007
hahahahaha 
Edwin
December 13th, 2007
Hang on c- an Dave. Got mine only today. I´m from Germany, and even though I got the waste-mail on december 3rd that it was despatched, it still took till today to get here. But it´s worth the wait and it will last a life-time. (Well, not quite as long as a standard jewel case, laying around millions of years on gods once green earth)
DocWic
December 14th, 2007
terrible advert. Radiohead used to have amazing promotional campaigns (blips, anyone?); this looks like a fucking insurance commercial or something.
Jonathan
December 14th, 2007
I think the real promotion campaign was the pay-what-you-like-online-release. They were in newspapers everywhere around, even though it wasn´t an expensive campaign at all. Worked very well. Now, I think, they had to agree to give the labels the freedom to do whatever they think might work selling a record, that´s available already. I think that´s only fair to support the traditional commercial release. And a bad campaign is better than no campaign at all in these terms.
DocWic
December 14th, 2007
/rdio.head
December 14th, 2007
Is anyone else in the UK still waiting for their discbox? I had the email on 3rd Dec saying it had been sent and would take 1-8 days, but it is now 15th Dec and I am getting concerned that it has been lost in the post. Anyone else with the same problem?
Dee
December 15th, 2007
whats that supposed to mean?
In Rainbows comes in a paperboard-case?
!?