Full ‘Do-It-Yourself-Packaging’ ad online

beck’s album was removed from the album charts due to an ‘unfair advantage’ in terms of sales, this could be heading radiohead’s way…

Very cool. I like it!

LAME!

If the stickers are to be applied to the exterior of the jewel case, they’ll get hacked, thereby eliminating one of the most important functions of the jewel case: to protect the artwork!

Also, most jewel cases manufactured by, say, EMI, are far superior to ones you can buy in the store, since they hold the CD in better. This is bloody annoying.

Kids will like it.

@ Muldfeld
You are officially the whiniest baby on atease. It’s just a freakin’ jewel case, man. You act like jewel cases are an endangered species or something. They’re everywhere. They’re incredibly easy to find. This is not rocket science. You sound like a crying immature little baby.

Hey, Frogchronot, I think that was intentionally done as a joke; I thought it was kinda funny, but, since this could easily happen, it just shows what a hassle it’s going to be.

Evil Homer, my point is that jewel cases are cheaper in quality in stores and that it’s an added hassle and defeats to whole purpose of environmental activism. Also, this new packaging idea defeats the whole purpose of traditional jewel case packaging; first, by having the stickers on the surface so they degrade from friction, coffee stains, or mishandling, as when you move — typical wear and tear; and second, by not protecting the package when it arrives in stores or through direct mail delivery. Lots of copies will get dented or broken and people will want replacements. My jewel case copies of OK Computer and HTTT will last a lot longer than I Might Be Wrong or Com Lag, which will only make me buy more copies.

So, I am whining, but it’s an intelligent set of points.

tuntiled

Radiohead kick ass. Changing the world I tells ya’s!

I’m fucking terrible with stickers, I always place them in the wrong place because my hands are so darn wobblie!

STOP complaining…..it’s like this is killing some of u, give it a REST, this IS like radiohead, they are doing things different….my god people…

sorry, this is just too much

I am only mad because I suck at putting stickers on things: especially plastic. There’s always bubbles!

that’s kind of a goofy commercial but cool idea.

I like that they are cutting down on waste. Who doesn’t have an extra jewel case or twelve lying around? Nice call on the part of Radiohead!

genius

Hello I like to Nibble

Anybody whining about quality of jewel cases, or lack of extra ones to use, should get some sort of “most annoying/lamest complaint of the year award”…

I’d prefer normal packaging. I like that cd’s have an iconic and consistent image; the cover of OK Computer means a lot to me, it represents the album. Stickers are like an artist selling a blank canvas with paints and putting their name on it, then the person get’s to screw it up, yay! I guess there is always the boxset.

don’t buy it if you don’t like it. simple as that you whiny gits.

i just dont like it. stanley’s art combined with the music is a very integral part of the experience. this takes away a bit.

Hummm… o welll.
I have loved radiohead for a long time
now, and i am also probably the only
person in the world who has not heard
the whole IN RAINBOWS album yet.
I am sad to say im not very excited about it
but that could all change once i hear it.
As for the stickers, well i suppose its a
neat idea, but I probably won’t even put
them on.

yup, Beck”s was way cooler