Full ‘Do-It-Yourself-Packaging’ ad online

by on December 14, 2007 with 46 Comments in Radiohead News

The full ad for Radiohead’s ‘In Rainbows’ Do-It-Yourself-Packaging release is online now. As you can see, the cd comes in a special package with stickers you can add on wherever you want to. As reported earlier, the ad will air on American television nationwide on Monday.


Radiohead news on this day..


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  • arid

    beck’s stickers were better.

  • Jack

    beck’s album was removed from the album charts due to an ‘unfair advantage’ in terms of sales, this could be heading radiohead’s way…

  • hpgirl

    this is cool, and i don’t think radiohead cares what album charts do, i mean, come on, leaving a record label….would they really care???!!!

  • Erich

    Very cool. I like it!

  • T-Cap

    Well…I hope the retail version isn’t just a bunch of stickers…cause, I liked Beck’s album that did the same thing, but I didn’t really like the packaging, I thought it was stupid. I hope I won’t have to reuse an old jewelcase…I’d rather it come in a digipack.

  • Damn Right

    LAME!

  • http://www.khristopher.com Khristopher

    As long as it comes with the jewel case then I guess this is kind of cool. I’m assuming they’re doing it to save money, or cut back on energy costs to package it in a factory. Looking forward to buying it regardless.

  • Muldfeld

    If the stickers are to be applied to the exterior of the jewel case, they’ll get hacked, thereby eliminating one of the most important functions of the jewel case: to protect the artwork!

    Also, most jewel cases manufactured by, say, EMI, are far superior to ones you can buy in the store, since they hold the CD in better. This is bloody annoying.

  • frogchronot

    It’s a cool idea, but you’d think the magical white-gloved hands would be able to put the stickers on straight… since … you know… This is an advertisement and all..

  • melmel

    Kids will like it.

  • Luis

    Dang, this means I’ll have to buy two; and that means, I’ll have three copies In Rainbows, including the diskbox. Ah to be a Radiohead fan. I’m just glad that the stupid EMI giftbox isn’t worth the money.

  • evilhomer

    @ Muldfeld
    You are officially the whiniest baby on atease. It’s just a freakin’ jewel case, man. You act like jewel cases are an endangered species or something. They’re everywhere. They’re incredibly easy to find. This is not rocket science. You sound like a crying immature little baby.

  • probiotic

    i wish the ad focused more on the music instead of the cheesy stickers. this is not a sticker kind of album.

  • Muldfeld

    Hey, Frogchronot, I think that was intentionally done as a joke; I thought it was kinda funny, but, since this could easily happen, it just shows what a hassle it’s going to be.

    Evil Homer, my point is that jewel cases are cheaper in quality in stores and that it’s an added hassle and defeats to whole purpose of environmental activism. Also, this new packaging idea defeats the whole purpose of traditional jewel case packaging; first, by having the stickers on the surface so they degrade from friction, coffee stains, or mishandling, as when you move — typical wear and tear; and second, by not protecting the package when it arrives in stores or through direct mail delivery. Lots of copies will get dented or broken and people will want replacements. My jewel case copies of OK Computer and HTTT will last a lot longer than I Might Be Wrong or Com Lag, which will only make me buy more copies.

    So, I am whining, but it’s an intelligent set of points.

  • Ana

    I want those stickers!

  • http://myspace.com/codafone Jacobian S

    tuntiled

  • ishallnowperformanorwellianflipflop

    where can i buy jewel-encrusted jewel cases?

  • Ben

    Radiohead kick ass. Changing the world I tells ya’s!

  • JF

    Well,
    If you really want to go in radiohead’s philosophy and reduce energy costs… If you already HAVE the album… Do not buy it again !!

  • http://dddd irondragons

    I’m fucking terrible with stickers, I always place them in the wrong place because my hands are so darn wobblie!

  • A

    This thing will make the album cost more. come the fuck on, not like you, rh

  • hpgirl

    STOP complaining…..it’s like this is killing some of u, give it a REST, this IS like radiohead, they are doing things different….my god people…

    sorry, this is just too much

  • pullup

    actually, it costs less-check out the tbd page–it’s only $9.99

  • niobe

    I am only mad because I suck at putting stickers on things: especially plastic. There’s always bubbles!

  • Stinky Beetle

    eh whatever… I have nice discbox coming my way….uuuuhhh… any day now.

  • ingmatcse

    that’s kind of a goofy commercial but cool idea.

  • wastesuxatdeliveringproducts

    Great, I’ll probably be able to get this before I get my fucking discbox, fuck off W.A.S.T.E.

  • Ben

    I like that they are cutting down on waste. Who doesn’t have an extra jewel case or twelve lying around? Nice call on the part of Radiohead!

  • WASTE doesSUCK deliveringPRODUCTS

    I agree, I’ll probley have to buy the cd first, because I’m still waiting for my discbox, and I ordered it on OCT 1ST. Fuck em Fuck em in the ass (W.A.S.T.E. not Radiohead)

  • http://www.myspace.com/elitebanda imatumbler

    genius

  • Oya

    nice music!

  • Niblet

    Hello I like to Nibble

  • I00I00

    nationwide? on tv? ..but tv ads for cds are so.. .. … celine dion. i’m not really liking TBD’s marketing strategies. the ad’s ok though i guess.

  • mjd180 (continued)

    Anybody whining about quality of jewel cases, or lack of extra ones to use, should get some sort of “most annoying/lamest complaint of the year award”…

  • mjd180 (continued)

    Album’s by some of the greatest artists of all time, have been airing on TV since the 70′s. Get out from under that rock!

  • Justin

    I’d prefer normal packaging. I like that cd’s have an iconic and consistent image; the cover of OK Computer means a lot to me, it represents the album. Stickers are like an artist selling a blank canvas with paints and putting their name on it, then the person get’s to screw it up, yay! I guess there is always the boxset.

  • Anna

    I agree that the ad could focus more on the music and not the stickers…

  • foie-gras style

    don’t buy it if you don’t like it. simple as that you whiny gits.

  • brian

    i like…but beck did this already

  • brian

    i just dont like it. stanley’s art combined with the music is a very integral part of the experience. this takes away a bit.

  • Wozza

    It’s hardly like the Beck album. That had a blank sleeve, well plain graph paper, an a wide variety of stickers; the idea being that you create your own unique sleeve. This appears to be one clear stiker with the title for the front, track listing for the back and 2 spine stickers (presumably saying “Radiohead – In Rainbows”). The Donwood artwork will be in the booklet that fits inside the jewel case so no Donwood art will be compromised. Andd, as someone else wisely pointed out, everyone as at least one shit embarrassing CD.
    And personally I’ve never bought a blank jewel case that’s been damaged but I have bought proper CDs where the inside of the case is damaged (inc. my Japanese Bends).

  • Razor

    Hummm… o welll.
    I have loved radiohead for a long time
    now, and i am also probably the only
    person in the world who has not heard
    the whole IN RAINBOWS album yet.
    I am sad to say im not very excited about it
    but that could all change once i hear it.
    As for the stickers, well i suppose its a
    neat idea, but I probably won’t even put
    them on.

  • hpgirl

    Razor,
    when u hear the WHOLE album, u’ll love it!!!!

  • baerd

    yup, Beck”s was way cooler

  • silvina

    <3<3<3<3<3

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