‘House Of Cards’ in NBA Play-offs promo

Posted on April 18th, 2008.

Radiohead’s ‘House Of Cards’ has been used in a promo video for the NBA Play-Offs.

‘House Of Cards’ is the new single in the USA, at least when it comes to radio promo. The song from Radiohead’s latest album can now be heard in a promotion video for the NBA Basketball league play-offs in the USA. Watch the video, entitled ‘There Can Only Be One: Nash/Kidd below:

There Can Only Be One: Nash/Kidd

[thx Rhys]


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14 Responses to “‘House Of Cards’ in NBA Play-offs promo”

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Wow… never expected to hear Radiohead music used in a commercial… hmmm.

Nikita
April 22nd, 2008

There is still no proof that a radio promo for HOC exists! Where is this information coming from?

mjd180 (continued)
April 22nd, 2008

yikes.

me
April 22nd, 2008

i really haven’t seen this on tv at all…..

oh well,who fucking cares.

hpgirl
April 22nd, 2008

oh,and i know some will say “oh no,their are becoming commercialized!” well, for one, their songs have been used in various documentaries( i.e. the one Jonathan Ross mentioned), and on stupid shows on MTV for just a second…

anyway,like i said…who cares, it’s not the end of the world.

;D

hpgirl
April 22nd, 2008

I like those commercials, very simple, effective. Hearing Radiohead is an added bonus.

Buck
April 22nd, 2008

Not very suprising, the player on the left,
Steve Nash, has confessed being a huge
Radiohead fan. So he probably had something
to do with HOC being used.

Justin
April 22nd, 2008

Radiohead have officially sold out. I am disapointed. Which NBA team do you think they support? Bullshit.
“You will become a hypocrite. You will become a liar” Thom Yorke. Meeting People is Easy

Dim Sum
April 22nd, 2008

the version of the ad airing on U.S. TV has another song in it, not House of Cards.

peels
April 23rd, 2008

Dim Sum, get a life, they haven’t sold out.

hpgirl
April 23rd, 2008

if he was a hypocrite, their music would be on a car ad, which he said he didn’t want…this is a promo that’ll be off in a month…and i think they already changed it on tv, since RH might not have approved…for ads, they need consent of RH so they can get money…for something like this, they don’t need consent..which means no money…( i read this on another forum….they might be wrong) but still, this isn’t an ad…they aren’t helping to sell anything…

plus, since they don’t have the rights to older music, EMI does, their might be an uproar here when they use, lets say, Paranoid Android for a car ad…due to the fact that Radiohead doesn’t have the rights to older music….

this bugs me, don’t get ur dick in a knot everytime Radiohead doesn’t do something up to ur standards. because most of the times, it happens without them knowing…i.e. this “promo” is just in the US…

ok, sorry about the rant
:D

mastermind
April 23rd, 2008

[...] fans, but there “House of Cards” is, supplying a moody feel to the Association’s “There Can Only Be One” 2008 playoff promo spots. » This entry was posted on Monday, April 28th, 2008 at 11:13 pm [...]

elexicon :: blog
April 29th, 2008

[...] fans, but there “House of Cards” is, supplying a moody feel to the Association’s “There Can Only Be One” 2008 playoff promo spots. » This entry was posted on Monday, April 28th, 2008 at 11:14 pm [...]

elexicon :: blog
April 29th, 2008

whats funny is the ad says you have to go hard or go home - both those players went home in the first round… forget about your house of hards…

kevin
May 1st, 2008

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