Radiohead donate MK 1 for Homeless Charity Ad

by on January 12, 2009 with 17 Comments in Radiohead News

Radiohead have donated a track from the bonus disc of ‘In Rainbows’ to be used in a homeless charity television ad.

In a new ad campaign, entitled ‘It Can Happen To Anyone’ the Radiohead track MK 1 is used. MK 1 is one of the tracks from the In Rainbows discbox, also know as ‘In Rainbows – Disc 2′. The National Coalition for the Homeless is a USA nationwide network of people who are currently experiencing or who have experienced homelessness, activists and advocates, community-based and faith-based service providers, and others committed to a single mission.


[via Adfreak]


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  • mike

    cool.

  • http://www.youtube.com/skysaw73 SubSickAlien

    Homeless people sleep in cars, park benches, some of them walk with no destination, they huddle in doorways, parking garages or alleys. Many of these people are without family while others carry the responsibility of having to look after one.

    In the way in which the economy is shaping up to be I’m sure many people we find themselves under different circumstances in the coming years.

    Glad to see Radiohead is taking part in raising awareness to such an important issue.

  • http://jrod.com.ar/ Julián Rodriguez Orihuela

    Who would’ve thought… a filler could be used in such a nice way.

  • James N

    For living in a cardboard box, she sure knows how to manage her appearance well.

  • elmington

    that works so well.

  • Sea kitten

    I’m not impressed. The whole “going backward” device works when there is a surprising beginning of the story. Here we go from eating from a trash can to sleeping in a cardboard box, which is hardly surprising or revelatory. And the music does absolutely nothing here.

  • FakePlasticGuava

    James N, I think you missed the point of the ad. “It can happen to anyone.”

    I live in the Upper West Side of Manhattan, which has a sizable amount of homeless. Most are awaiting disability benefits (which can take up to years to get, many become homeless and even die waiting). Good on Radiohead for lending some publicity to this tragic issue.

  • disgruntled hobo

    Gve them the rubbish tracks … yeah, nice one radiohead. where’s your street spirit?

  • Queens College

    That is the first tramp I’ve seen and thought:
    “Yeehh, I would probably do her”.

  • minorthreat

    With the ‘All I Need’ cause-commercial, Radiohead is turning into the U2 of 2009. Boring. Irritating. And MK1 is crap.

  • http://www.facebook.com/profile.php?id=1620480046 Sunny G

    clever ad. works well with the music too. that second in rainbows cd is well underrated, if you haven’t listened to it you’re missing out.

  • nemo

    too bad it isn’t a real song

  • Stefano

    MK1 es the beginning of Videotape’s first attempt on In Rainbows, wonder where’s the whole recording of that piece

  • http://www.johngalantini.com JOHN

    They should have donated 2+2=5
    “Don’t question my authority or put me in a box!”

    Hmm. maybe not.

    maybe not.

    MAYBE NOT!

  • Pingback: Radiohead donate another track to homeless charity | Radiohead At Ease

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