Thom Yorke takes part in Grammy promo campaign

by on January 13, 2009 with 48 Comments in Radiohead News

photonycThom Yorke is featured on posters in the latest promo campaign for the 51st annual Grammy Awards.

The campaign, which includes TV, outdoor and interactive advertising, highlights the songs that have influenced musicians like Thom Yorke.  A portrait of the artists can be seen from the typograhic placement of the song titles.

The TV commerical with Thom Yorke has not yet aired. “As a cultural event that inspires music fans everywhere, the Grammy Awards telecast is an opportunity to ‘celebrate the music that makes us,’ the way it makes us feel and the impact it has on our lives,” said Evan Greene, chief marketing officer of The Recording Academy, in a release.

A Grammy spokeswoman said that each musician taking part in the campaign was asked to name between 10 and 20 of their favourite artists. These names then formed the basis of the posters and TV adverts. Among the artists chosen by Yorke are Liars, Bjork, Elvis Costello, R.E.M. and Scott Walker.

Stevie Wonder, Lil Wayne, Coldplay, Lenny Kravitz and Rihanna are also featured in the campaigns. With Radiohead, Thom Yorke is nominated for several Grammy Awards, including ‘Best Album’. The 51st Annual Grammy Awards take place on February 8 in Los Angeles.

At least it’s a great game to find out which tracks by which artists are listed. [thanks to fosco, who spotted the poster in New York City]

yorkegrammy


Radiohead news on this day..


1116 days ago by in Radiohead News | You can follow any responses to this entry through the RSS feed. You can leave a response, or trackback from your own site.

Related Posts

  • Hedges

    the end is near.

  • Lauren

    cool promo. i must say

  • tiger_grass

    Cool or what

  • http://www.youtube.com/skysaw73 SubSickAlien

    I want this poster.

    Anyone know where we can see some of the other posters they are using?

  • http://www.qualityfridgebuzz.com James

    does anybody know all the songs on this thing? I’d stare at this for hours…but i’m not that crazy! haha

  • Plátano

    Thim Yorke

  • Name

    Some of the other artists Thom must’ve mentioned, in no particular order:

    Rolling Stones
    Bob Dylan
    Modeselektor
    Autechre
    Arvo Pärt
    David Bowie
    Prince Buster
    The Verve
    Madvillain
    Laika/Lightnin’ Hopkins (“Black Cat Bone”)
    Throwing Muses
    Can (probably, for “One more night”, although it could be Phil Collins…)
    DJ Shadow
    PJ Harvey
    UNKLE

    Although that’s 20 in total, there seem to be a few more titles there (some do have two song titles, e.g. Throwing Muses and Elvis Costello.)

  • M S

    I can’t wait for the commercial.

  • blankshore

    that’s a really cool poster, though I’m
    not sure who Thim Yorke is…

  • burnptcruisers

    i see liars

  • Heed

    bittersweet symphony…really???

  • http://corbucorbu.com TripFontaine

    @Heed:

    There are like, 3 songs on there from Urban Hymns.
    Weird.

  • Hedges

    nothing weird about that. they mentioned before in interviews they really like Verve.

  • Scott

    Eh…this is sorta lame.

  • Andrea

    this is actually pretty cool. for the grammy’s that is

  • m

    will there be radiohead songs in chris martin’s poster??

  • http://theboywholikesto.blogspot.com Robbie

    Can anyone see clearly what all the tracks are? Or know who the bands are? (I think I spot Bitter Sweet Symphony from The Verve on there…that’s surprising)

  • Pingback: 51st Grammys poster promotes Thom in type | The Blog of Koodoz Design

  • Cee

    High res picture http://downloads.pitchforkmedia.com/
    RECO_J7920_E1034_B_Thom%23.jpg

    And the question is, will there be other than radiohead songs in chris martin’s poster?

  • tom

    kill bill vol. 4? what?

  • Unkle Pants

    Bittersweet Symphony is a great song. I’m always baffled by people who think there’s some honor in decrying good music that happens to have also enjoyed commercial success.

  • Pingback: RadioHead MX » Thom Yorke promueve el grammy

  • zimmer

    rihanna, coldplay, lil wayne……hmmm
    sounds pretty lame
    poster’s pretty cool though

  • ParkaPal

    Would that be the I Want You from Abbey Road or another I Want You?

  • http://www.ateaseweb.com adriaan

    Elvis Costello’s ‘I Want You’?

  • FakePlasticGuava

    Bjork – Unravel!!

  • h_e_n_r_y

    whoa, I just saw this ad 2 minutes ago at 47th and 5th Ave…

    [NYC]

    [[He should've picked "I Just Died In Your Arms Tonight". It's an obvious Radiohead influence... FTW!]

  • Zach

    this ad print reminds me of the house of cards video.

  • Ben Dover

    oh my, thom has ‘sold out’.

  • njikòlai

    “Wrong Coat for You Mt. Heart Attack”, Liars

  • Deb Fox

    This is a beautiful typographic study that is well balanced visually.

    However I am missing the concept. I’m hoping it is just because the article is missing a few details.
    I’m having a hard time tying the words to the concept

    IE: I don’t get it.

    If the words had been tied to Thom or Radiohead a little closer in clear understanding what people know of them then I think this would be 100% on target. Or again, I just don’t get it.

  • http://www.last.fm/user/sofia_h Sofia
  • h_e_n_r_y

    ^^^buzzkiller…^^^

    [The ad on 47th and 5th has been removed.... WTF?]

  • Pingback: Trabalho Sujo » Arquivo » Quem liga pro Grammy? - OESQUEMA

  • Pseudopath

    To the guy who questioned the inclusion of ‘Kill Bill Vol. 4′…it’s actually a kicking track by the German electro band Modeselektor. Thom’s always bigging them up in interviews.

  • Brendan

    the kanye west posters biggest title is the eraser. Now that’s interesting

  • Lynn

    I love and want this poster.

  • rihgtoir

    whereeeeee in theeeeeeeee helllllllllllllllll doooooooooo I getttttt theseeee postersss!!!! i willl kill for one! anyone know where they’re posted in the LA region!?!?

  • Andrew Camp

    AAAAAAAAAAAAAAAAAAAAAALISON! I know … this world … is killing YOOUUU!

  • Pingback: Thom Yorke’s Grammy TV promo now online | Radiohead At Ease

  • http://exscribition.blogspot.com Sean

    “Cantus in Memory of Benjamin Britten” is on there! I didn’t know he was influnced by Arvo Pärt… cool!

  • Pingback: Radiohead confirmed to perform at Grammy Awards | Radiohead At Ease

  • Pingback: Jamie Hewlett & Damon Albarn Interview « æ

  • Pingback: Thom Yorke remixes DOOM | Radiohead At Ease

  • p

    kill bill vol 4 is a sick electro song by modeselektor.

  • Pingback: The Klog: A Blog about all things good | Oakleigh, Melbourne | Koodoz Design

  • inkybrown

    Kanye’s poster also has Analyse

  • http://www.sheetmus.com/en/popular/eminem/love_the_way_you_lie.html {Love the Way you Lie|Rihanna|Rihanna|Eminem|Love the Way you Lie Sheet Music|Love the Way you Lie Free Sheet Music|Rihanna}

    My number 1 tune by rihanna is the one she sings with Eminem. Great blog post.