Thom Yorke takes part in Grammy promo campaign
Thom Yorke is featured on posters in the latest promo campaign for the 51st annual Grammy Awards.
The campaign, which includes TV, outdoor and interactive advertising, highlights the songs that have influenced musicians like Thom Yorke. A portrait of the artists can be seen from the typograhic placement of the song titles.
The TV commerical with Thom Yorke has not yet aired. “As a cultural event that inspires music fans everywhere, the Grammy Awards telecast is an opportunity to ‘celebrate the music that makes us,’ the way it makes us feel and the impact it has on our lives,” said Evan Greene, chief marketing officer of The Recording Academy, in a release.
A Grammy spokeswoman said that each musician taking part in the campaign was asked to name between 10 and 20 of their favourite artists. These names then formed the basis of the posters and TV adverts. Among the artists chosen by Yorke are Liars, Bjork, Elvis Costello, R.E.M. and Scott Walker.
Stevie Wonder, Lil Wayne, Coldplay, Lenny Kravitz and Rihanna are also featured in the campaigns. With Radiohead, Thom Yorke is nominated for several Grammy Awards, including ‘Best Album’. The 51st Annual Grammy Awards take place on February 8 in Los Angeles.
At least it’s a great game to find out which tracks by which artists are listed. [thanks to fosco, who spotted the poster in New York City]
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45 Responses to “Thom Yorke takes part in Grammy promo campaign”
Hedges
January 14th, 2009
cool promo. i must say
Lauren
January 14th, 2009
Cool or what
tiger_grass
January 14th, 2009
I want this poster.
Anyone know where we can see some of the other posters they are using?
SubSickAlien
January 14th, 2009
does anybody know all the songs on this thing? I’d stare at this for hours…but i’m not that crazy! haha
James
January 14th, 2009
Thim Yorke
Plátano
January 14th, 2009
Some of the other artists Thom must’ve mentioned, in no particular order:
Rolling Stones
Bob Dylan
Modeselektor
Autechre
Arvo Pärt
David Bowie
Prince Buster
The Verve
Madvillain
Laika/Lightnin’ Hopkins (“Black Cat Bone”)
Throwing Muses
Can (probably, for “One more night”, although it could be Phil Collins…)
DJ Shadow
PJ Harvey
UNKLE
Although that’s 20 in total, there seem to be a few more titles there (some do have two song titles, e.g. Throwing Muses and Elvis Costello.)
Name
January 14th, 2009
I can’t wait for the commercial.
M S
January 14th, 2009
that’s a really cool poster, though I’m
not sure who Thim Yorke is…
blankshore
January 14th, 2009
i see liars
burnptcruisers
January 14th, 2009
bittersweet symphony…really???
Heed
January 14th, 2009
@Heed:
There are like, 3 songs on there from Urban Hymns.
Weird.
TripFontaine
January 14th, 2009
nothing weird about that. they mentioned before in interviews they really like Verve.
Hedges
January 14th, 2009
Eh…this is sorta lame.
Scott
January 14th, 2009
this is actually pretty cool. for the grammy’s that is
Andrea
January 14th, 2009
will there be radiohead songs in chris martin’s poster??
m
January 14th, 2009
Can anyone see clearly what all the tracks are? Or know who the bands are? (I think I spot Bitter Sweet Symphony from The Verve on there…that’s surprising)
Robbie
January 14th, 2009
[...] got wind of from the AtEaseWeb.com that Thom Yorke is featured as one of the promo posters for the 51st Grammy Awards. Thom and the [...]
51st Grammys poster promotes Thom in type | The Blog of Koodoz Design
January 14th, 2009
kill bill vol. 4? what?
tom
January 14th, 2009
Bittersweet Symphony is a great song. I’m always baffled by people who think there’s some honor in decrying good music that happens to have also enjoyed commercial success.
Unkle Pants
January 14th, 2009
[...] Fuente : AteaseWeb [...]
RadioHead MX » Thom Yorke promueve el grammy
January 14th, 2009
rihanna, coldplay, lil wayne……hmmm
sounds pretty lame
poster’s pretty cool though
zimmer
January 14th, 2009
Would that be the I Want You from Abbey Road or another I Want You?
ParkaPal
January 14th, 2009
Bjork – Unravel!!
FakePlasticGuava
January 14th, 2009
whoa, I just saw this ad 2 minutes ago at 47th and 5th Ave…
[NYC]
[[He should've picked "I Just Died In Your Arms Tonight". It's an obvious Radiohead influence... FTW!]
h_e_n_r_y
January 14th, 2009
this ad print reminds me of the house of cards video.
Zach
January 15th, 2009
oh my, thom has ’sold out’.
Ben Dover
January 15th, 2009
“Wrong Coat for You Mt. Heart Attack”, Liars
njikòlai
January 15th, 2009
This is a beautiful typographic study that is well balanced visually.
However I am missing the concept. I’m hoping it is just because the article is missing a few details.
I’m having a hard time tying the words to the concept
IE: I don’t get it.
If the words had been tied to Thom or Radiohead a little closer in clear understanding what people know of them then I think this would be 100% on target. Or again, I just don’t get it.
Deb Fox
January 15th, 2009
^^^buzzkiller…^^^
[The ad on 47th and 5th has been removed.... WTF?]
h_e_n_r_y
January 15th, 2009
[...] publicitária, escolhendo artistas para listar as canções que mais os influenciaram. Além do Thom Yorke aí a cima, a campanha ainda traz outros nomes como Stevie Wonder, Lil Wayne e Rihanna. Postado por [...]
Trabalho Sujo » Arquivo » Quem liga pro Grammy? - OESQUEMA
January 16th, 2009
To the guy who questioned the inclusion of ‘Kill Bill Vol. 4′…it’s actually a kicking track by the German electro band Modeselektor. Thom’s always bigging them up in interviews.
Pseudopath
January 16th, 2009
the kanye west posters biggest title is the eraser. Now that’s interesting
Brendan
January 17th, 2009
I love and want this poster.
Lynn
January 17th, 2009
whereeeeee in theeeeeeeee helllllllllllllllll doooooooooo I getttttt theseeee postersss!!!! i willl kill for one! anyone know where they’re posted in the LA region!?!?
rihgtoir
January 18th, 2009
AAAAAAAAAAAAAAAAAAAAAALISON! I know … this world … is killing YOOUUU!
Andrew Camp
January 18th, 2009
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January 20th, 2009
“Cantus in Memory of Benjamin Britten” is on there! I didn’t know he was influnced by Arvo Pärt… cool!
Sean
January 21st, 2009
[...] other Grammy related news… As reported earlier, Thom Yorke appeared in a print ad and TV campaign for the upcoming Grammy Awards… but Idolator discovered that some of the song [...]
Radiohead confirmed to perform at Grammy Awards | Radiohead At Ease
January 26th, 2009
[...] reuniting. Also, apparently Radiohead will be performing at the Grammys. I was surprised to see these pretty adverts for the ceremony, [thom's face made of a collage of songs inspiring or influential to him] but the [...]
Jamie Hewlett & Damon Albarn Interview « æ
January 27th, 2009
[...] coming up soon. Thom Yorke, who recently included DOOM’s ‘Meat Grinder’ on his Grammy Poster, has remixed a track from DOOM’s forthcoming album, Pitchfork reports. The rapper, formerly [...]
Thom Yorke remixes DOOM | Radiohead At Ease
March 11th, 2009
kill bill vol 4 is a sick electro song by modeselektor.
p
April 8th, 2009
[...] Jun 2009 Just got wind from AtEaseWeb.com that Thom Yorke is featured as one of the promo posters for the 51st Grammy Awards. Thom and the [...]
Kanye’s poster also has Analyse
inkybrown
February 14th, 2010
the end is near.