Thom Yorke’s Grammy TV promo now online

by on January 19, 2009 with 15 Comments in Radiohead News

As reported earlier, Thom Yorke took part in a promotional campaign for the upcoming Grammy Awards. Last week, we posted the posters used in the print and billboard campaigns. Today, the video has been released.

Evan Greene, Chief Marketing Officer of The Recording Academy said: “This year’s ad campaign brings this idea to life by highlighting the songs that influence and inspire several artists whose music has made a lasting impact on music lovers worldwide”.

This campaign includes TV, out of home, print and interactive advertisements, which are created using song titles that have inspired them in their careers and lives. Watch Thom Yorke’s promo for the Grammy Awards below, in which he refers to seeing the video of David Bowie’s ‘Ashes to Ashes’ which made him decide he wanted to make music for a living.


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  • http://www.greenxsmusic.com emilie

    arf, not so great.

  • jk

    hahahha that voice over. bloody hell

  • fakeplasticman

    thank god for david bowie and making a music video for ashes to ashes

  • Nate

    this is actually good except of course for the awful voice over at the end. gosh damn i love reckoner.

  • jeff

    the video should have just stopped when they made thom’s face. Of course, they had to put the crappy plug at the end.

  • Scott

    Ugh, what the hell’s a matter with you Thom?

    This is awful.

  • http://www.myspace.com/roxy_loves Roxanne Werbicki

    Artistic and beautiful!

  • nemo

    thanx d bowie

  • bored at work

    maybe some of you aren’t familiar with advertising…when someone is trying to sell you something it helps to know what the product is.

  • BOBERT

    has thom’s voice gotten deeper? it sounds far deeper to me. =/

  • mk

    Of course it sounds deeper, bob, sucking vile off of grammy’s cock will hoarsen your voice.

  • Anselmus

    There´s still people complaining about bands being “commercial”? 90´s are over man…

    If band releases something to the public, they are commercial because you can BUY something the´ve done. And the bad thing is…?

  • http://Bowie.com David Bowie

    You’re welcome.

  • mk

    @Anselmus: Please shut up youre only 16.

  • xvdjhfgdkh

    Grammies tomorrow! :O