Latest Radiohead News

Radiohead News posted by

Radiohead donate ‘Videotape’ for UNICEF viral

Radiohead is backing a new viral project from children’s charity, UNICEF UK that asks members of the public for five minutes of their time to protect a child’s right to a childhood.

The band have donated ‘In Rainbows’ track ‘Videotape’, which was used last year for UK homeless charity Shelter. The UNICEF campaign ‘Put It Right’ just launched on YouTube. The initiative is part of UNICEF UK’s ‘Put it Right’ campaign and will target bloggers with the objective of driving an anticipated 50,000 viewers to the YouTube channel.

‘Put it Right’ is a major, five year initiative which aims to inspire unprecedented action to protect the rights of children everywhere – to clean water, health care, protection from exploitation and the chance to go to school. The campaign hopes to raise an initial £55 million, demand action by the government and put children’s rights at the heart of the UK’s approach to children.

“We want people to think about their own childhood and then see what everyday life is like for so many children all round the world,” said Director of Communications at UNICEF UK, Victoria Rae. “This film is window into a different day-to-day world – it’s a childhood where there is no school summer holidays because children don’t go to school. These are children who are missing out their basic rights – to learn, to clean water, to be healthy, to be looked after and just to be a child.”

She added, “The film shows their extraordinary resilience in tough times but the question is simple – Is this right?”

The film soundtrack features the Radiohead track ‘Videotape’. Rae added that she hoped the use of the track would make a big difference to children

8 Comments

  • First!!!

  • Wow, congrats Ironic ;(

  • Absolutely touching stuff. And for radiohead fans it is also worth watching because of the different and elongated version of Videotape.

  • Luv it!! YAY

  • What the hell!??

    RIAA’s going after bloggers with Radiohead MP3s. Do they even have the digital rights?

    http://news.google.com/news/more?ncl=dE5oCARVZe31_PMXjmHgB4TvNV7_M

  • Hey. great home page, do you desire to share links?

  • 65. Good !V I should definitely pronounce, impressed with your site. I had no trouble navigating through all tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Excellent task..

  • Credit you against creating valuable knowledge with respect to the issue.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

comments powered by Disqus

Search